Committed to ambition

We recognise that behind every brief is an ambition for change.
This why we think the way we do. Creativity for us is a tool to solve problems, unlock potential, affect change. That is what makes us brave. Why we come to work every day; to create loved brands that win markets.

Because of that creating loved brands is personal to us. We have skin in the game. We do not view ourselves as suppliers, we share our client’s ambitions, we see ourselves as partners and for many we have become family.

Our story

Originally founded in Copenhagen (Brandcentral is Danish for “Fire Control Centre” believe it or not!) the studio was shaped by early success, including a prestigious Royal commission.

Today, Brandcentral is a Dublin-based brand and marketing agency, led by Gerard and Michelle and supported by an experienced team. Together, we build loved brands nationally and internationally, driven by a genuine commitment to our clients’ success.

Awards & Recognition

The Irish language

We value the Irish language as part of our cultural identity. As such we engage with a dedicated Irish language partner for to ensure correct and meaningful translation, particularly for government agencies needing to comply with official standards.

Environmental policy

We operate with a digital-first, low-waste mindset. We minimize internal printing, reduce energy use, choose sustainable vendors, and prioritize remote collaboration. We encourage responsible sourcing for branded materials and continuously review our practices to reduce environmental impact while delivering thoughtful, sustainable design.

AI Policy

We may use AI tools to support research and efficiency. All final brand work is human-led, original, and reviewed for legal compliance. We do not replicate artists or upload confidential client information to public AI platforms. AI enhances—never replaces—our creative judgment.

How loved brands are created

The secret to loved brands is a partnership between creativity and ambition, grounded in three essentials:

Brave positioning

Brand story telling

Bold design

Brave

Belief
Clarity
Originality

Storyful

Meaningful
Connection
Trust

Bold

Distinct
Considered
Consistent

Our new brand identity is a great success. Brandcentral really brought the product to life and make it stand out. He was extremely professional and we enjoyed working with him throughout the project. I’d highly recommend Brandcentral to anyone that is looking to avail of any brand design services.

Ruairi Dooley

Co Founder, BiaSol

Thank you for your work on the Annual Report, Case Studies and Microsite. The launch on Thursday was very successful and we have received several compliments on the look/design of the report

Heather Kelly

Oifigeach Feidhmiúcháin, DPC

“Great working with Brandcentral on this report, beautifully brings to life the data. The elegant simplicity of the design lets the powerful imagery of young people taking part in youth arts speak for itself and makes sure the young people are the stars of the show – exactly as it should be.”

Daniel Meister

Communications Manager, NYCI

We collaborated with the Brandcentral team on the development and roll out of new our brand identity, website, and photography for ESU. ESU represents over 1,300 ESB members. We have been extremely pleased with their work, process and response time. We would highly recommend them for any brand or digital development projects.

Treasa Ní Mhurchú

Sustainability Stratety & Programme Management, ESU

Couldn't recommend Brandcentral highly enough, they have been so helpful over the last 2 years guiding me through each stage of re branding my foot oil. Patient, encouraging and clear, they were always very quick to respond to any queries I had and I really felt they went above and beyond to help me get my project over the line. I'm absolutely thrilled with the finished product! See it for yourself at d6footoil.ie

Ruth Conway

Founder

We are over the moon with our new brand identity, delivered by Brandcentral. The whole experience from initial brand identity workshops, helping us establish our brand hierarchy, building brand assets, illustration character development, styling and of course a detailed brand manual was excellent. We would highly recommend Brandcentral for any brand identity project.

Bronagh O Hagan

Head of Communications, YSI

We first started working with Brandcentral in 2015 on a brand refresh for our Country Crest Farm Shop, and packaging solutions for our Country Crest beef. We’ve built up a brilliant working relationship, and Brandcentral is now our go to team for all of our brand and communications across the Country Crest Group.

Breda Leonard

Marketing Manager, Country Crest