Blanco Niño is an important example of honouring good design and elevating it through innovative application in packaging design. The challenge was to bring the brand to the attention of key buyers in a way that demonstrated quality and brand cohesiveness across a range of products.
What we did
Brand management
Packaging
Design for print
Brand workshops
Project Story
Having partnered with Blanco Niño across numerous packaging and in-store projects over several years, we had developed a deep understanding of both the brand and the retail opportunity. While the Blanco Niño brand was to some degree known, what retailers needed was an inspiring vision for the brand in-store. We devised a beautifully crafted a sample box, designed as a thematic brand story that heroed the product range while expressing a clear, cohesive retail vision.
Outcome
The box substrate made from natural, sustainable material aligning with the authentic values of the brand. Each box contained 6 sample packs accompanied by a booklet telling the Blanco Niño origin story. 1,000 boxes were produced with a view serving demand over several years. The box was so successful that they ran out of stock in one year. Blanco Niño have now secured their positioning in a wide range of high quality retail environments.
