Strength in Labels Direct Mail

Client: Label Tech

Label Tech asked us to produce a Direct Mail, that would create stand out, inform and include a leave behind.

Our solution was to create a box with a strong arm motif on the lid, inside we had a sheet of tattoo labels which could be applied to the lid. The box also contained a brochure, label sample swatch and a bottle of specially produce beer with a sample Label Tech beer label. Featured on Ads of the world and won a Kinsale Shark Award.

 
Direct mail campaign for Label Tech by Brandcentral

Direct Mail outer box

Direct mail campaign for Label Tech by Brandcentral

Label Sheet of Tattoos

Direct mail campaign for Label Tech by Brandcentral

Labels Applied to top of box

Direct mail campaign for Label Tech by Brandcentral

The direct mail contained a swatch of labels for fictitious food and drink brands

Each direct mail contained a specially produced bottle of beer

Each direct mail contained a specially produced bottle of beer